What is Wollying?
Wollying is emotional violence perpetrated between women through exclusion.
sabotage, humiliation, and silent psychological attacks.
_______________________
- Understand the Concept
What is Wollying?
Wollying is emotional violence perpetrated between women through exclusion, sabotage, humiliation, and silent psychological attacks.
_______________________
- Understand the Concept
A reality that existed, but had no name.
For decades, female rivalry behaviors were treated as “normal,” “something women do,” or simply personal conflicts.
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But when exclusion is repetitive, when sabotage is intentional, and when humiliation is systematic, we are not talking about conflict, we are talking about emotional violence.
The term “Wollying” already existed, but it was brought to the debate in Brazil by the Instituto Quais de Mim and continues to be used in various other groups and communities.
Wollying can manifest itself in various ways:
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- Deliberate social isolation
- Public or veiled disqualification
- Rumors and defamation
- Exclusion from opportunities
- Destructive competition
- Professional sabotage
- Attacks on social media
It can happen:
- No corporate environment
- In social groups
- In educational institutions
- Within families
- In women’s communities
Wollying has a profound impact on women's emotional health.
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Among the most common consequences are:
Low self-esteem – Anxiety and insecurity – Isolation – Abandonment of projects and opportunities – Emotional distress – Depression
DIFFERENCE BETWEEN
BULLYING AND WOLLYING
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It’s not just traditional bullying. While it shares characteristics with bullying, wollying has its own specific features:
It is linked to cultural dynamics among women.
It often occurs indirectly and psychologically.
It can be socially normalized.
It involves symbolic power structures.
A concept that has gained national and international relevance
Since its creation, the term wollying has become part of:
- News reports on major news portals
- International interviews
- Author’s columns
- Public debates
- Legislative initiatives
The issue is no longer treated as an individual conflict but has begun to be discussed as a social and cultural matter. This broadens the collective responsibility in transforming this reality.
A concept that has gained national and international relevance
Since its creation, the term wollying has become part of:
- News reports on major news portals
- International interviews
- Author’s columns
- Public debates
- Legislative initiatives
The issue is no longer treated as an individual conflict but has begun to be discussed as a social and cultural matter. This broadens the collective responsibility in transforming this reality.
Knowing is the first step to transformation
The Institute works to raise awareness, promote public debate, and produce educational content on the subjecy
If you would like to deepen your understanding or bring this discussion to your school, company, or community, please get in touch.